- how many users visits the site
- how much time they spend on the site
- what sites the users come from
- what browser is used
User information is saved in aggregated form, making us unable to track individual users.
If you would like to opt-out of Google Analytics for display advertising you may do so by using the Ads Preferences Manager. There is also a browser plugin to disable Analytics completely: Google Analytics Opt-out Browser Add-on.