Hammerfest IF Stein and Vår Energi AS enter into a broad, long-term cooperation agreement.
The agreement entails that Vår Energi becomes general sponsor for Hammerfest IF Stein from January 1, 2025. Additionally, the agreement will strengthen sports and recreational offerings for children and youth in Hammerfest through free of charge activities at Vår Energi Arena Hammerfest. The ambition is to improve public health, social development, and reduce social exclusion.
Head of Vår Energi's office in Hammerfest, Inger Eriksen says:
In addition to Vår Energi becoming the new main sponsor for the city's largest football club, we want to contribute to providing children and youth with access to sports and recreational activities, especially during the summer holidays, but also throughout the rest of the year. We believe this is important to level social differences, prevent social exclusion, and strengthen public health. The agreement therefore includes funding for various free of charge activities, and we are very pleased that Hammerfest IF Stein is taking on the role of facilitator for this work.
General Manager Fredrik Tjønnøy of Hammerfest IF Stein is very pleased to have secured this agreement with Vår Energi:
It is very relieving for the club to have secured this agreement. We have been working for a long time to establish a general sponsorship agreement that reflects the scope of the club's activity level and size. We can now strengthen our efforts to develop our sports offerings for the city's football players. The club have newly adopted a new vision and organization that better shows what and who we are, while also increasing the potential for a healthy operating economy for the club. It is especially gratifying that the cooperation also gives children and youths the opportunity to use Vår Energi Arena for various organized and unorganized recreational activities. This is a low-threshold offer that will help create good meeting places, especially during the summer months, but also throughout the rest of the year. Thus, we will be able to fill Vår Energi Arena with games and fun throughout the year.
The agreement includes several new initiatives at Vår Energi Arena Hammerfest. A weekly schedule dedicated for activities, such as low-threshold games or training for children and youths in the municipality will be established. The "Open Hall" concept will also be further developed and implemented as dedicated family days in connection with matches for the club's senior team.
In addition, Hammerfest IF Stein will engage summer interns to organise all day activities at Vår Energi Arena Hammerfest during the summer holidays.
VP Public Affairs at Vår Energi, Andreas Wulff says:
Vår Energi has for several years supported a number of cultural and sports initiatives in Finnmark through long-term cooperation agreements. We also want to make an extra contribution to Hammerfest, which is the host municipality for our operations in the north, and provides good facilitation for the industry. We are already a sponsor of Vår Energi Arena Hammerfest. With this agreement, the cooperation is expanded to develop the offerings in the sports hall and hopefully contribute to increased attractiveness / “bo-lyst” for the citizens of Hammerfest.
The agreement has a duration of five years and a total value of three million NOK.
Kontakt
Media
Liv Jannie Omdal, VP Communications
+47 97667137
liv.omdal@varenergi.no